Welcome to a bigger world!

Do you and your company want to explore new and profitable markets? At Ampersand we work with clever companies that want to increase their profitability by looking at unseen customer groups.

We analyse the world by genus, age and ethnicity – three big groups in society with a big and increasing buying power. By putting these in the center of your company’s business, product development and marketing strategies you can increase your profitability. To include new customer groups and their desires does not mean that you’ll exclude your exciting customers. It’s rather the other way around. The new offer will most likely appeal to them even more.